Hymer - Print Ad Campaigns

My role: Designer and Copywriter.
Tools used: Adobe InDesign and Photoshop

the challenge

Create fresh ad concepts for Hymer North America that would introduce this premium European caravan brand to the North American market. The goal was to attract both prospective dealers and consumers by communicating the sense of adventure and freedom tied to the Hymer lifestyle.

The Solution

Collaborated with internal teams and conducted competitive research to craft visuals and messaging that captured the excitement of caravan travel from the customer’s perspective.

The resulting print campaigns were later adapted across digital and social media channels, ensuring a cohesive and engaging brand presence.