# Grantley Creese - Digital Marketing / UX Specialist

> Hybrid Digital Marketer | Skilled in UX & Analytics | Multi-Channel Content, Design & Copywriting Specialist | AI-Enhanced Content


## Pages

- [Home](https://gc-ux.com/): Grantley Creese. I’m passionate about how humans interact with products and services, and about removing obstacles in their way. Combining a background in UX, Marketing, and Design, I focus on identifying user friction and turning it into intuitive solutions that improve usability, engagement, and drive meaningful business outcomes. View my work Contact Me The portfolio. RIVAL – UX design and prototyping Rival transforms exercise from a solo effort into a social, motivating, and rewarding system, making fitness approachable, habit-forming, and behaviorally supportive. Transit Flow – UX and Visual design​ TransitFlow is a commute assistant that helps users stay ontime by combining real-time payments, predictive reminders, and glanceable watch notifications.               Colleaga – UX and Visual design​ The objective was to identify high-impact […]
- [AMERICAN FASTBACKS](https://gc-ux.com/american-fastbacks/): americanfastbacks. My role: User Research, Wireframing, Prototyping, UI DesignTools used: Figma, Adobe XD, Photoshop the challenge In an already competitive Jeep market, how do you help potential custom clients understand your upfitting Jeep and parts business, stand out from your competition, and increase web traffic? the design process I started the project off with some competitive research in order to capture details on the available custom Jeep sites and come up with another layer to encourage customers to purchase customized Jeeps and parts.  Another part of the process was attending the SEMA Show, the premier trade show for custom cars and […]
- [COLLEAGA](https://gc-ux.com/colleaga/): colleaga site audit. My role: UX and Visual designTools used: Figma, Photoshop Overview Improving clarity, accessibility, and engagement in a complex collaboration platform Design.local is a volunteer-driven UX initiative that pairs design professionals with nonprofit organizations to solve real product challenges. Through this program, our team partnered with Colleaga, a nonprofit building a digital network designed to connect professionals working on complex health and social innovation challenges. The platform was preparing for a major event launch and needed a usability review to ensure the experience was clear, accessible, and aligned with its mission of collaboration. Over a four-week design sprint, our […]
- [RIVAL](https://gc-ux.com/rival/): rivalapp. My role: UI design, sketching and prototypingTools used: Figma, Photoshop Outcome: Created a fitness experience that reduces psychological friction, encourages consistent exercise, and supports user momentum through social engagement and automation. Overview Rival addresses a key challenge in fitness: users often fail before they start. Motivation fades, routines break, and the friction of planning, tracking, and accountability can prevent people from exercising at all. Rival transforms exercise from a solo effort into a social, motivating, and rewarding system, making fitness approachable, habit-forming, and behaviorally supportive. the challenge Working out is physically difficult, but the real barrier often appears before the […]
- [Transit Flow](https://gc-ux.com/transitflow/): Transit Flow app. My role: UX Design, Prototyping, UI Design, User Research, Information Architecture Tools used: Figma, InVision, Moqups, Marvel App, OptimalWorkshop.com Outcome: Shifted a transit payment tool into a proactive commuting assistant that reduces missed rides, lowers stress, and supports real-time decision-making. Overview TransitFlow is a smart commute assistant for busy city commuters. Unlike traditional transit apps that focus on routes and schedules, TransitFlow answers a single critical question: “When should I leave to make my commute on time?” By combining predictive timing, progressive disclosure, real-time adaptation, and cross-device design, the app guides users through high-pressure routines with minimal cognitive […]


[comment]: # (Generated by Hostinger Tools Plugin)