Roctest group
My role: Branding and Design, Copywriting, and Social Media Management
Tools used: Figma, Photoshop, Constant Contact
the Challenge
To address the challenge of improving user engagement and click-through rates among geotechnical and civil engineers on social media, I created targeted branded designs that resonated with their professional interests and needs.
By crafting messaging that spoke directly to this audience, I created compelling visuals that not only capture attention, but also drive traffic to their website.
This strategic approach enhanced user interaction and ultimately boosted conversion rates, establishing a stronger online presence within the customer base.
Social media post
