waterloo
hydrogeologic.
My role: Branding and Design, Copywriting, and Social Media Management
Tools used: Figma, Photoshop, Constant Contact
the Challenge
Click-through rates and training class enrollment for our audiences of hydrologists and geologists began to plateau, indicating a pressing need for more impactful marketing strategies that resonate with this specific audience.
In response to this challenge, I developed branded designs through LinkedIn posts and Constant Contact e-blasts, incorporating tailored messaging specifically crafted for hydrologists and geologists.
This approach aimed to enhance user engagement, significantly improve click-through rates, and ultimately drive increased web traffic to our training offerings.
The surge in web traffic directly led to a notable increase in training class enrollment, demonstrating the effectiveness of the improved targeted marketing efforts.
Linkedin graphics
e-blast header graphics
digital brochure
