I help small businesses run marketing that actually shows up, consistent social media, content that connects, and a site that converts. Four years managing marketing and social for a 9-brand company, now bringing that same playbook to local businesses in Kitchener-Waterloo..
If you’re looking for someone who can jump in, add real value fast, and get your brand in front of the right people, let’s talk.
Rival transforms exercise from a solo effort into a social, motivating, and rewarding system, making fitness approachable, habit-forming, and behaviorally supportive.
TransitFlow is a commute assistant that helps users stay on time by combining real-time payments, predictive reminders, and glanceable watch notifications.
The objective was to identify high-impact usability improvements that could be implemented quickly
while also establishing a longer-term UX roadmap.
I help small businesses fix the parts of their website that are quietly costing them customers.
Most sites have 3–5 usability or accessibility issues that kill conversions — broken flows, confusing navigation, forms people abandon. I find them fast and tell you exactly what to fix.
15 years in digital marketing and UX means I know what moves the needle and what’s just noise. You get clear findings, plain-English recommendations, and a partner who can help you act on them.
Based in Waterloo, Ontario. Working with SMBs across Canada.