Your website should work harder than you do!

I help businesses make things click with smarter marketing, consistent content, social media, and websites that turn attention into action.

With 15+ years of experience across digital marketing, design, web, UX, content, and analytics, I’ve spent the last several years managing marketing across 8 companies at the same time.

Now I’m bringing that experience to businesses that want to get noticed, connect with the right people, and make more of their digital presence.

Let’s make things click!

Case
studies.

Waterloo hydrogeologic - design and communications

Supported communications for training courses and software product launches via email and LinkedIn

Roctest - Social media and content Management

Managed social media and web content promoting product launches, news, and events

Colleaga - UX and
Visual design

The objective was to identify high-impact usability improvements that could be implemented quickly while also establishing a longer-term UX roadmap.

American Fastbacks -
UI design and prototyping

Managed social media and web content promoting product launches, news, and events

RIVAL - UX design and prototyping

Rival transforms exercise from a solo effort into a social, motivating, and rewarding system, making fitness approachable, habit-forming, and behaviorally supportive.

Transit Flow - UX and Visual design

TransitFlow is a commute assistant that helps users stay on time by combining real-time payments, predictive reminders, and glanceable watch notifications.

Hymer Print Ads - B2B and B2C Campaigns

Conceptualized/Designed print/digital ads to introduce the Hymer brand to the North American market.

Hymer tradeshow and events banners

Designed a range of banner stands for internal events, trade shows and conferences.

CORE DEALER SERVICES - UI DESIGN AND WIREFRAMING

Developed intuitive interfaces tailored for car dealers looking to buy and manage sales leads.

About
me.

I help small businesses fix the parts of their website that are quietly costing them customers.

Most sites have 3–5 usability or accessibility issues that kill conversions – broken flows, confusing navigation, forms people abandon. I find them fast and tell you exactly what to fix.

15 years in digital marketing and UX means I know what moves the needle and what’s just noise. You get clear findings, plain-English recommendations, and a partner who can help you act on them.

GCUX

Your website should work harder than you do!

Case
studies.

Waterloo hydrogeologic - design and communications