I’m passionate about how humans interact with products and services, and about removing obstacles in their way.
Combining a background in UX, Marketing, and Design, I focus on identifying user friction and turning it into intuitive solutions that improve usability, engagement, and drive meaningful business outcomes.
Rival transforms exercise from a solo effort into a social,
motivating, and rewarding system, making fitness
approachable, habit-forming, and behaviorally supportive.
TransitFlow is a commute assistant that helps users stay on
time by combining real-time payments, predictive reminders, and glanceable watch notifications.
The objective was to identify high-impact usability improvements that could be implemented quickly while
also establishing a longer-term UX roadmap.
I combine marketing insight with user-centered design to create experiences that not only delight users but also drive measurable business growth. With over 10 years of hands-on experience, I identify and remove obstacles that block user engagement and conversion, turning challenges into clear, actionable solutions.
When you work with me, you gain a proactive partner who’s ready to jump in and start adding value from day one. Whether it’s a big project or ongoing freelance support, I’m here to deliver thoughtful, results-driven solutions that make an impact.