I help small businesses run marketing that actually shows up, consistent social media, content that connects, and a site that converts. Four years managing marketing and social for a 9-brand company, now bringing that same playbook to local businesses in Kitchener-Waterloo..
If you’re looking for someone who can jump in, add real value fast, and get your brand in front of the right people, let’s talk.
Supported communications for training courses and software product launches via email and LinkedIn
Managed social media and web content promoting product launches, news, and events
The objective was to identify high-impact usability improvements that could be implemented quickly while
also establishing a longer-term UX roadmap.
Managed social media and web content promoting product launches, news, and events
Rival transforms exercise from a solo effort into a social, motivating, and rewarding system, making fitness approachable, habit-forming, and behaviorally supportive.
TransitFlow is a commute assistant that helps users stay on time by combining real-time payments, predictive reminders, and glanceable watch notifications.
Conceptualized/Designed print/digital ads to introduce the Hymer brand to the North American market.
Designed a range of banner stands for internal events, trade shows and conferences.
Developed intuitive interfaces tailored for car dealers looking to buy and manage sales leads.
I help small businesses fix the parts of their website that are quietly costing them customers.
Most sites have 3–5 usability or accessibility issues that kill conversions — broken flows, confusing navigation, forms people abandon. I find them fast and tell you exactly what to fix.
15 years in digital marketing and UX means I know what moves the needle and what’s just noise. You get clear findings, plain-English recommendations, and a partner who can help you act on them.
Based in Waterloo, Ontario. Working with SMBs across Canada.