Core dealer
services.
My role: UI design
Tools used: XD, Photoshop
the challenge
In a fiercely competitive auto sales market, how might I transform an already existing wireframe into an engaging desktop design that builds trust amongst car dealers to buy sales leads.
Design process
I started the process by using competitive analysis to create an engaging web site with additional elements to improve the sites level of professionalism. I incorporated the following:
- aligning with stronger brands by adding partner logos
- including video testimonials of other dealers who have already purchased leads
- including strong call-to-actions throughout the page
