Core dealer
services.

My role: UI Design
Tools used: XD, Photoshop

the challenge

In a highly competitive auto sales market, the goal was to transform an existing wireframe into an engaging desktop website design that builds trust and motivates car dealers to purchase sales leads.

Design process

  • Conducted competitive analysis to benchmark industry-leading automotive sales platforms

  • Enhanced site professionalism by incorporating:

    • Partner logos to build credibility through association with trusted brands

    • Video testimonials showcasing satisfied dealers who successfully purchased leads

    • Strong, strategically placed CTAs to guide user actions and conversions

The Impact

  • Increased user trust through social proof and brand alignment

  • Improved engagement and conversion potential with clear CTAs and persuasive content

  • Delivered a visually polished UI that elevates perceived professionalism in a crowded market

How I Added Value

  • Skilled at transforming wireframes into polished, user-focused UI designs

  • Experienced with incorporating trust-building elements (testimonials, logos, CTAs) that drive action

  • Attuned to competitive landscape to craft designs that stand out and convert

  • Collaborative mindset ensuring designs align with brand strategy and business goals