Core dealer

My role: UI design
Tools used: XD, Photoshop

the challenge

In a fiercely competitive auto sales market, how might I transform an already existing wireframe into an engaging desktop design that builds trust amongst car dealers to buy sales leads.

Design process

I started the process by using competitive analysis to create an engaging web site with additional elements to improve the sites level of professionalism. I incorporated the following: 

  • aligning with stronger brands by adding partner logos
  • including video testimonials of other dealers who have already purchased leads
  • including strong call-to-actions throughout the page